Parents are incredible partners for an institution, with a personal commitment to the institution’s success. KDD Philanthropy has several unique offerings designed to elevate your institution’s parent/family fundraising efforts.

    On-Demand Webinars

    Creating a Parent Qualification Sprint
    Qualification sprints — qualifying and engaging a large number of prospects in a short period of time — allow gift officers to make the most of timely opportunities. At the same time, they create a meaningful opportunity for team building and for confidence in outreach and approach. This new KDD Philanthropy webinar will focus on how to apply the hallmarks of a qualification sprint to increase engagement for parents from commitment day to move-in day. We will discuss nuances, approach, and how to set up a sprint to motivate your team for the greatest level of engagement during this year’s new parent season.

    Parent Fundraising Essentials
    As parents continue to want to engage with our campuses, institutions are expanding their approach to engaging parents in philanthropy. The benefits of these partnerships are evident across many campuses — and the opportunity is evident as well. From new parents being welcomed to your campus to graduating families you’d like to keep engaged and a part of your institution’s family, parent pride is at an all-time high from late April through fall. Opportunities for parent engagement and fundraising are endless, yet many campuses bury their invitations into orientation welcomes or end-of-day experiences, rather than creating energy and excitement around parent/family philanthropic giving. This webinar will ensure you’re ready to make the most of this exciting time by discussing the essentials of successful parent fundraising:

    • Key data points you should be looking at, how and when to use that data
    • The differences between strategies for parent giving versus alumni giving and areas of greatest interest for parents
    • Strategies and language that allow you to strengthen your approach, whether you’re new to this constituency or you’re experienced and looking to expand your tool kit

    Parent/Family Fundraising Training

    Through our Parent Philanthropy training, our firm will guide your team in building a thoughtful and comprehensive fundraising model for parents/family. You will develop the philosophy and concrete tools to create motivation and urgency for meaningful philanthropy, and to secure buy-in from partners across campus. We will identify opportunities for engagement across the life of the relationship, from early admission to post-graduation, and how to create the tools to capitalize on those opportunities effectively. Training topics explored include:

    • Overview of different parent fundraising models
    • The importance of parent engagement and philanthropy
    • The role of advancement staff, programmatic staff, and faculty in parent philanthropy
    • How to bring fundraising tools to campus partners
    • How to build campus partnerships and buy-in
    • Identification and use of opportunities for engagement
    • Building initiatives that will motivate parents to generosity
    • Securing and running effective meetings
    • Sharing the case and making the ask

    Blog Resources

    To explore tools to build an all-campus approach to parent giving, contact KDD Philanthropy today.